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Iaza.com is a browser based image converter that allows the user to easily transform images using a computer, iPhone, iPad or Android phone. The application is available in English, Italian, Portuguese, German, French, Spanish and Chinese. The user begins by uploading an image file using the file uploader right on the Iaza homepage. The user can select from a list of file types to convert to, including .GIF, .JPG, .PNG, .BMP and .ICO. The user can enhance, adjust, sharpen and saturate their images or alter the brightness, contrast and orientation. Images can also be cropped using a handful of pre-set styles. Borders can be added as well as mix features that include animations, blending and a photo to cartoon conversion feature. Users can also transform regular photos to various artistic styles, such as oil painting, abstract art and psychedelic styles.

Iaza was designed to give internet users a convenient, cost effective way to edit their photos. The creators discovered that many companies created image conversion and editing products, but most of these were expensive and difficult to use. Iaza was intended to provide a free, simple tool that works for almost anyone. The application current includes a simple interface and a long list of conversion options that can completely alter the style of an image.

The two main differences between Iaza and other, similar applications are the user interface and cost. All users can try out all current features without having to make a large purchase. The application also keeps things as simple as possible, by providing each function in a list. Although the user interface may be a bit on the bland side, it is still very easy to understand and allows the user to see all of their options without doing any digging.

Iaza is not the most attractive application to look at, but it gets the job done. After uploading an image, the user is greeted by four columns of links (that look much like the homepage) set against a plain white background. The user’s image is presented at the top of the page so they can reference it as changes are made. Although the interface may seem a little too simple, it makes it easy for users to quickly make changes to an image. Iaza is not streamlined but it is convenient for novice users.

Iaza does not require a membership to use. All visitors are given access to the file uploader as soon as they arrive on the homepage. After uploading a file, the user can choose from the many conversion options to alter the image. The user is not required to supply any personal information and never has to log in to use Iaza. Users can “like” Iaza on Facebook and Twitter, but this is not a requirement to use the application.

Iaza is available to all users for free. There are no subscription fees or other charges associated with the application. There are file size limitations. Although the site does not specify, it does state that the size limitations will not affect most users. The application survives through ad revenue that trickles in to cover upkeep. All files uploaded to Iaza are given a unique code that is not publically accessible so users can upload and convert files privately.

Iaza.com is a fun resource for anyone who wants to make a few quick changes to an image. The application is not intended for professional artists, however it makes an attractive tool for casual users who want to enhance or convert an image file. The application is easy to use and the free price tag encourages users to return each time they want to make a few changes to an image.

• Users can upload any image file from the Iaza homepage
• Images can be re-sized and cropped after uploading
• Additional tools allow users to add artistic flair to a standard photo
• Uploaded images are assigned a unique code to keep them private
• Facebook tools allow the user to see recent activity

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